Queenspark is a South African fashion chain running 60 stores across South Africa, Namibia and Kenya. Founded in 1980, Queenspark specializes in elegant and fashionable womenswear, menswear, accessories and cosmetics. All products are created with an eye for detail, fine fabrics and superior craftsmanship.
The company features a wide range of fashion-forward brands and prides itself on having something for everyone’s taste, from formalwear to casualwear to chic shoes.
A disjointed view
Before implementing LS NAV, Queenspark used a number of different disparate systems to manage its operations. The systems didn’t communicate in real time, making it impossible for the company to get live information on the business.
Queenspark realized they needed to get a modern, centralized software system, which could provide them with a single view of their business. They also decided that the new system would need to be flexible and scalable, to be able to support the company in its future growth.
LS NAV connecting all the strings
Queenspark looked into a number of systems, and ended up with a shortlist of three solutions. After careful analysis, the company decided to implement LS Retail, with Microsoft Dynamics NAV as the ERP and the industry add-on Pebblestone on top. LS NAV was chosen over the other options the company investigated because of its ability to offer the company a single view of the whole business while improving the company’s internal processes and increasing customer engagement.
A complex implementation
The implementation required integrations to external systems such as planning system Pyramid as well as integrated EFT.
The EFT solution provided Queenspark with online authentication integrated with the LS NAV POS, as well as automated reconciliation abilities through the switching provider. This both reduced the risk of fraud and diminished administrative overhead as regards daily reconciliation.
Streamlined processes, increased loyalty
Since the implementation of LS NAV, Queenspark has noticed great benefits to its business:
- The company has been able to streamline its processes in and between stores with improved control – something they definitely lacked before.
- Thanks to the system automations, the manual processes in stores were vastly reduced, leading to a saving in time and money.
- The LS NAV POS is intuitive to use which greatly assists with change management.
- The new membership management system has improved customer interactions and customer loyalty.
LS NAV played well into our decentralized strategy: we can now run our stores autonomously, but at the same time have an almost real-time HQ view of the stores’ performances. The powerful deals and promotions functionality has enabled us to entice our customers with sales propositions we were previously unable to execute.